casa redonda | production
Casa Redonda is a Brazilian cultural production company with three action lines in the market: films and TV, visual arts and creative platforms. Founded in 2004, the company creates, plans and produces audiovisual and exhibition content and develops platforms for the development of the Brazilian audiovisual sector through contests, investment funds, seminars, laboratories and residencies, revealing new talent and fomenting new business and exchanges. It is responsible for important initiatives in audiovisual scenario, such as NETLABTV - New Ideas for TV Series, FAMA - Avon Fund for Women in Audiovisual and TNT Short-film Festival, in partnership with Turner & Townsend Brazil. For more information, check www.casaredonda.com.br.
avon | sponsorship
Throughout more than 130 years of history in dealing with women, Avon, a pioneer company in the direct sale of cosmetics in Brazil, has focused its actions of socio-cultural investments in projects that enhance women`s empowerment, creating more opportunities for women and reinforcing the need for society to accelerate the process of promoting gender equality. For this purpose, in 2017, the company launched FAMA - Avon Fund for Women in Audiovisual, a platform aimed at enhancing professionals in audiovisual to promote women`s participation and gender equality in the sector. For more information on AVON or FAMA, check www.avon.com.br/fama.
kinoforum cultural association | co-production
Created in 1995, Kinoforum Cultural Association, a non-profit organization, supports the development of cinematographic language and production with emphasis on the promotion of Brazilian audiovisual. It is responsible for several activities such as the São Paulo International Short Film Festival, Kinoforum Audiovisual Realization workshops, Guide Kinoforum for Film and Video Festivals and the organization of national and international exhibitions. We have as main purpose the democratization of culture and the incentive to social transformation, privileging the valuation of new looks. For more information, check www.kinoforum.org.br.
sesc | institutional support
Sesc - Social Service of the Commerce - is a private, non-profit institution created in 1946 by owners of goods and services business throughout Brazil. In the state of São Paulo, Sesc has 38 centres that congregate its activities, among which, presentations and artistic exhibitions, sports and leisure activities, socio-educational programmes focused on different age groups and regions, social tourism, socio-environmental education, restaurants and food education, as well as a programme to combat food waste and hunger, and dental care. Sesc São Paulo receives about 20 million visits annually. The activities of Sesc São Paulo are guided by its educational aspect and the search for social welfare based on a broad understanding of the term “culture”. In this sense, the full accessibility to the spaces and contents offered by the institution aims at the democratization of cultural goods as a form of autonomy of individuals. Site Sesc SP: www.sescsp.org.br/en/sobre-o-sesc/
women in audiovisual brazil group | institutional support
The group was created in 2015 by Malu Andrade, with the support of several women of the sector, and today it is managed voluntarily by some of them. It has more than 18 thousand members (May 2018), and some of its goals are: To promote the integration of female members in the audiovisual sector in Brazil; To promote the professional participation of members in the sector through exchanges of posts of group interest; To promote actions that may arise spontaneously in the group; To contribute to the reduction of discrimination and gender inequality in the sector; To promote peace and unity among women; To contribute to the valorization of women as human beings in general and as professionals, in particular; To promote a safe environment for members to express themselves within the context of group goals. Most recurring difficulties: Lack of personnel capacitation (both in availability of courses in the area and the cost of the existing ones); Low remuneration x high workload and few benefits; Lack of contact with others of the area; Beginning - lack of internship and employment opportunities for women with none or little experience; Replacement after a period out of business (for pregnancy, maternity and other reasons); Unclear workflow that does not allow professionals to provide for themselves by just working in the area; Workload on set, especially for those with children; Lack of investment by producers in structure and equipment; Lack of capacitation of professionals of the area, which compromises the recruitment of teams of women in general.